http://www.redclaysoul.com/wp-content/uploads/2011/09/Red-Clay-Soul-Patagonia-Ad-Roy-Fitz.jpg
This is a Patagonia Ad. The man is in bright colors and looking down, allowing the viewer to identify with the products rather than the human. The photographer did leave a large blank space in the sky for text but Patagonia didn't use it.
http://www.pete-kellen.com/media/jpg/brooks/brooks_suffer.jpg
This ad is for the shoe brand Brooks, The photographer left a huge blank space and the company failed to use it properly. They text is tiny and hard to read. I also don't know why they would use a photo of a women resting to advertise how great their running shoes are.
http://newsfromthepen.files.wordpress.com/2010/03/camping-mag-dps.jpg?w=550
Here is an ad for a Multimat tent, showing a family setting the tent up in their backyard. It's sweet, but not really the target market for the tent, right? A family setting the tent up in the forest would be more effective. They did do a good job to have the only bright color fabric be the tent and having the people wear cooler colors.
http://iris.backcountry.com/image/view/44416/440/440
Here is a Black Diamond tent ad, without any text but there is room for plenty. The shovel is distracting, doesn't add to the photo and easily could have been moved.
http://engauged.com/images/thumbnails/nightvision.jpg
This is a Coleman ad for a lantern. This may be my favorite of my 5 photos since it really focuses on the product and what the product can do - light up a dark area.
